INNER STRENGTH

What do you think of the Guinness adverts? I think they are very good. Do you remember the one of the lone trekker making his way, in the freezing cold conditions across the Antarctic? This was based on a true story about an Irishman called Tom Crean. During his 1910 - 1913 expedition with Scott, Tom demonstrated his inner strength by successfully completing a 35 mile solo walk in 18 hours to save the life of one of his fellow explorers. Tom battled through driving wind and terrible freezing temperatures, with only a wax jacket for protection and a few biscuits and chocolate bars for nourishment. He managed to keep going thanks to his extraordinary strength of character, his incredible bravery and his dream of returning home to Annascaul in County Kerry and opening his own pub.After 15 years of outstanding service and bravery, Tom finally returned home and achieved that dream by opening the 'South Pole Inn' where he lived out his days. The commitment of Guinness of time and money is impressive-The ad which features 25 extras in the 'South Pole Inn' took nine months to produce. It was directed by Tarsem who has also directed adverts for Levis, Nike and Coca-Cola, the music video for REM's 'Losing My Religion', and also the feature film 'The Cell'. The implication that we are supposed to appreciate are that this inner strength came for his belief in the black stuff and the thought of drinking it kept him going to the very end. Where does your inner strength come from? How you spend your life will determine the person you end up being. The Apostle Paul says, “Don’t drink too much wine for that cheapens your life. Drink the Spirit of God, huge draughts of him.”